Maserame Mouyeme has a wealth of experience that spans Advertising, Marketing, Customer Management, Commercial Leadership and General Management gained across Sub-Saharan Africa and over 24-years in the FMCG industry.
Her marketing career started in 1991 at Unilever as a marketing assistant. She assumed increased responsibility in her marketing leadership at Unilever, Kellogg and Coca-Cola. Maserame wanted to explore new experiences and she moved to the advertising industry as managing director at a design agency, 8 Seconds and later Group Managing Director at Draft Foote, Cone and Belding.
Maserame rejoined The Coca-Cola Company as Division Marketing Director for Coca-Cola East and Central Africa, based in Kenya. To further broaden her operational experience, Maserame moved to Nairobi Bottlers, where she served as the Country Customer & Commercial Leadership Manager.
Currently, Maserame is the Franchise General Manager for Central Africa. She leads Coca-Cola’s franchise operations across 8 countries which include 22 Bottling Plants and her role involves overseeing operations, marketing, customer management, commercial leadership, public affairs and communications as well as finance for the Company.
Maserame has operated at an executive level for 17 years and has extensive non-executive directorship board experience.
She is a member of Coca-Cola’s Women’s Global Council and recently participated in the Global Shapers panel discussion at the World Economic Forum in Cape Town (2015). Maserame seeks to inspire future generations of leaders in Africa, especially young women.