Lagos, Nigeria; 7th February 2016: Residents of Diamond Park, Market Road, Kubwa woke up to a delightful surprise over the weekend as Coca-Cola stormed the prestigious community with the Share-a-Coke activation. Thousands of residents could not believe their luck as they filled  the activation venue to get their own personalized Coca-Cola cans and be a part of the fun event.

The residential community is one of the numerous consumer groups in Abuja to savour the Share-a-Coke campaign, which has continued to spread excitement across the country since the launch of  its  second edition in December.

Savouring a PET bottle of iced cold Coca-Cola given freely to all consumers during the activation, Ibrahim Mogaji, an Engineer who customized 15 cans for his friends and loved ones, expressed joy and applauded Coca-Cola for re-introducing the novel campaign to the Nigerian Market two years in a row.

Mogaji said that, “I am so excited that Coca-Cola has re-introduced this campaign to Nigerians. Last year, I was not fortunate to have my name on a Coca-Cola bottle. Now, not only has Coca-Cola re-introduced the campaign, it has also brought it right to my door-step. My wife and I are even more excited about having our favourite phrases on Coca-Cola cans, along with our names.

‘’ It is like playing romance in a new way. Using all internet things, the emoticons to personalize my Coca-Cola cans at the same time is really interesting. I must confess that this indeed is a great experience to have, such a big international brand work tirelessly to connect with all of its customers in Nigeria.”

Speaking on behalf of the brand, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon disclosed that Coca-Cola recognizes  Nigerians’ ever-growing love for indigenous names and smileys with its Share-a-Coke campaign .

According to  Jemibewon , “Coca-Cola is happy to bring the second edition of its Share-a-Coke Campaign to Nigerians. After the successful introduction of the campaign in two years ago, the personalized bottles have been highly sought after nationwide; and the demand for customized bottles have substantially increased.’’

She stated, ‘’We are therefore taking Share-a-Coke a step further by introducing emoticons to the customization process in order to allow our customers across Nigeria, get another opportunity to share a feeling with their friends and loved ones.”

Since it kicked off in Nigeria in January 2015, the “Share-a-Coke” campaign has continued to push consumers into a sharing frenzy as they continue to create and share feelings, stories, selfies and the special moments around them with friends and families through the customized bottles.

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About Coca-Cola Nigeria Limited

Coca-Cola Nigeria Limited, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The Coca-Cola Company, the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio includes 20 billion-dollar brands including Diet Coke, Coca-Cola Zero, Fanta, Sprite, Vitamin Water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 System associates.  

 

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