Lagos, Nigeria; 19 March 2015: As part of its commitment to promoting welfare of the youth through the development of sports, Coca-Cola Nigeria Limited recently threw its weight behind the just concluded International Table Tennis Federation (ITTF) Tournament which took place at the Teslim Balogun Stadium, Surulere, Lagos from Tuesday 9th to Saturday the 14th of March, 2015. 

The tournament which witnessed a large turnout of people from different continent including Asia and Europe had in attendance on the grand finale, top government officials from the Lagos State Ministry of Sports and the National and International Sports Organisations. Some of the dignitaries are Honourable Commissioner for Youth, Sports and Development in Lagos State, Enitan Oshodi; President of the Africa Table Tennis Federation, Khaled El-Salhy and Olajumoke Okoya-Thomas of the Federal House of Representatives, amongst several others. 

Speaking on Coca-Cola’s involvement in the ITTF tournament, the Managing Director, Coca-Cola Nigeria Limited, Adeola Adetunji, said the tournament was a strategic platform for brand engagement as well as a good opportunity for the company to expand its footprint on active healthy living commitment.

The tournament once again brought to fore the fierce rivalry between Nigeria and Egypt as Omar Assar; of Egypt beat Nigeria’s Haruna Quadri; by a whopping 4 games to 2 in the Men’s singles finals. The evening however was no less fun in the Men and Women’s Single and Doubles competition. Shao Jieni of Portugal teamed up with Dina Meshref of Egypt to battle Offiong Edem and Cecilia Akpan for the Women’s doubles gold medal and triumphed over the Nigerian duo. Meshref and Jieni then faced each other for the Women’s singles gold medal with Jieni coming tops.

Unlike previous editions, where players were expected to compete at the group stage to qualify for the next stage, this year’s edition featured a knock-out format where players only progressed after winning each match. 

Men’s Singles runner-up, Haruna Quadri; of Nigeria noted that the game was a great one. In his words: “For me it was a good game, so I don’t feel so bad. The Egyptians are embarking on a new development program, giving them chances over us. At the African Championship, we lost by 3 games to 2 so it was really not an easy task for them. In the next couple of years, we should be able to bridge the gap. If you play so good then you deserve to win.”

The North-African Champion, Omar Assar from Egypt expressed joy in bagging the title and being in Nigeria. According to him, “I feel very happy to play in Lagos, many fans are coming to support each player and it’s a great opportunity to be playing in Lagos, I really love Lagos and I’ll love to come again.”

Not only is Assar happy to be the winner, he also claims that the game is the most difficult of the games he has ever played and won. “This game is the most difficult because there are more participants. Portugal came, China and Egypt, it was not easy at all. It was good to play, when you have a tough tournament you learn many good things from it.” He said.

 

 

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About Coca Cola Nigeria Limited

Coca-Cola Nigeria, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The Coca-Cola Company, the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  

 

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