Picture this: You’re on the queue at the stop waiting for the bus to arrive. You decide to make a call to your date to say you may be running late when you’re approached by an enthusiastic camera crew led by a young lady with a radiant smile. What’s going on here?
Fear not, you’ve just been randomly selected from the crowd for a chance to win an instant prize in an ongoing promo, if you would just answer one simple question: where and when did the global phenomenon that is
Of course, you may. After all, information is available everywhere thanks to the massive advances that have been made in the field of Information and Communication Technology in the last few decades. New media (internet) and social media (Facebook, Twitter, etc) have literally relegated traditional media (newspapers, magazines) to the shadows as they can do something the traditional isn’t able to: provide real-time news and information.
While this allows for access to near-limitless data, it still comes with a limitation that afflicts information from traditional sources: not all information is factual. So, even though our world now practically runs on technology, every now and then, for the sake of the effective communication of facts, a good old, traditional ‘Face-to-Face’ is just what the doctor prescribes.
The latest Workshop organised by
The main event was preceded by a guided tour of the Nigerian Bottling Company Plant in Agidingbi, Ikeja, Lagos where members of the media witnessed the exacting standards under which Coke’s range of beverages are packaged.
The sixth in its series, this year’s forum featured a major presentation by noted Consultant Nutritionist and Dietician, Dr. Chika Ndiokwelu titled Adequate Nutrition and Lifestyle: Essential for Prevention of Non-Communicable Diseases (NCDs).
Ndiokwelu, who is the Country Representative of the International Confederation of Dietetic Associations, remarked that unhealthy eating habits, increasingly sedentary lifestyles and other risky behaviour such as tobacco and alcohol abuse have contributed to a frightening rise in the prevalence of Non-Communicable Diseases across the globe.
“As we speak, Cardiovascular and Chronic Respiratory Diseases, Cancer, Diabetes and other NCDs are responsible for 60% of deaths globally with 80% of these occurring in developing countries. And it is estimated that by the year 2030, 80% of deaths globally will be caused by NCDs,” she intimated.
While the situation is compounded for some individuals by predisposing genetic and environmental factors, Ndiokwelu assured that most NCDs and their symptoms can be reversed by appropriate modifications to dietary and lifestyle habits.
A thorough, well-researched and sobering affair, the presentation was followed by an interactive session involving the participating journalists and a panel comprising the invited experts, a representative of the media and two from
Dr. Ndiokwelu fielded a fair few questions on nursing mothers, their babies and the miracle of breast milk. There were also enquiries on various aspects of Nutrition. The Dialogue was however sparked into new life when panelist and moderator, Dr. Kemi Odukoya of the Department of Community Health, College of Medicine at the Lagos University Teaching Hospital (LUTH) urged the Journalists and the Coke people present to raise more specific matters pertaining to the Brand and the public.
And the gloves were off! Journalist after journalist voiced some alleged public views of the
Fortunately, Fred Chiazor, the Scientific and Regulatory Affairs Manager for
The Director of Public Affairs and Communications,
and information before publication as this would in the best interests of all parties involved. “Coca-Cola has a long history founded on trust, heritage and quality. Our success is tied to the well-being of our public and we demonstrate this with our many community-centered initiatives. And fora like this further demonstrate the
Information is everywhere but effective communication is better built around facts and actively pushing towards the truth.
*Coca-Cola was invented by American Pharmacist, John Pemberton, in Atlanta, Georgia, USA, in 1886.
About Coca Cola Nigeria Limited
Coca-Cola Nigeria Limited, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 System associates.
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