Lagos, Nigeria, February 2016: It was an unusual atmosphere at Lekki Palms Shopping Mall, Lagos recently, when beverage giant, Coca-Cola Nigeria stopped by to encourage consumers to express special feelings to friends, families and strangers by sharing coke cans personalized with their names and smileys which best represent those feelings.  The campaign which started towards the end of last year conceived a unique way to enable consumers share deep-seated feelings they may not be willing to express in words for fear of rejection, ego or misunderstanding, you name it!

A lot of excited fans walked to the customisation booth to buy cans of coke to be customized within minutes with their names and the right smileys representing the right feelings just. The consumers were also treated to free ice cold bottles of Coca-Cola for refreshment as they waited for their customised cans.

Femi Ojo, a policeman said in excitement after he got his customised can of Coke, “This is a very interesting initiative from Coca-Cola. I just had my Coke can customised in less than 10 minutes and it is a special way of telling my wife that I love her. I cannot wait to get home and give it to her and I am sure she would love it!”

Several other consumers got different smileys to pick from and place on their Coke cans for loved ones, or to express their personalities. Customers were allowed to buy as many cans as they wished and had them customized.

Another delighted customer, Ojeka Vincent customized eight cans of Coke with different emoticons on each of the cans. Vincent said gleefully, “I am really feeling like a boss right now and as you can see on my can, I do not have to introduce myself. I have the ‘Boss Smiley’ on it. The other cans are for my friends and loved ones and I am sure they are going to like them as well.”

Speaking on the ‘Share a Feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon stated that, “The idea is about making it personal to our consumers, giving them the chance to share a personalized Coke with their loved ones and creating special moments of happiness.”

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About Coca-Cola Nigeria Limited

Coca-Cola Nigeria Limited, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The Coca-Cola Company, the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio includes 20 billion-dollar brands including Diet Coke, Coca-Cola Zero, Fanta, Sprite, Vitamin Water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 System associates.  

 

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