Ahmed Rady is the General Manager of The Coca-Cola Company in East Africa operating out of Nairobi, Kenya. He is responsible for leading company operations in Kenya, Tanzania, Uganda, Ethiopia, Mozambique, Djibouti, Somalia, and Eritrea.

Prior to his current leadership role, Ahmed has been a key member of The Coca-Cola Company Business Unit executive leadership team since 2012, serving as the Business Unit Marketing Director for Coca-Cola Central, East, and West Africa. In this role, Ahmed lead the development and execution of some of the most innovative and memorable campaigns to maximize long-term volume and profit flow, and increase the long-term value of the brand marketing across 30 countries and 26 bottler franchises.

Ahmed joined The Coca-Cola Company in 2000, as the Brand Manager for Coca-Cola Near East, where he was responsible for managing TCCC brands in Jordan and Yemen. He was then named Regional Group Marketing Manager for Middle East, before serving as Business Unit Marketing Manager for Coca-Cola Middle East covering 13 countries. From 2009 to 2012, Ahmed led the Sparkling Beverages business in Coca-Cola Eurasia and Africa Group as Sparkling Marketing Director.

Ahmed has extensive experience in marketing and operations in the FMCG sector, having worked in the sector for several years at Procter & Gamble Egypt, prior to Joining the Coca- Cola system.

Ahmed is an Egyptian National, and holds a Bachelor's of Science degree in Mechanical Engineering from the American University of Cairo – Egypt. He is married and has 2 children Ibrahim and Lana.