Her career started in 1991 at Unilever as a marketing assistant. She assumed increased responsibility in her marketing leadership at Unilever, Kellogg and Coca-Cola. Maserame wanted to explore new experiences so she moved to the advertising industry as managing director at a design agency, and later, Group Managing Director at Draft Foote, Cone and Belding (FCB).
Maserame rejoined The Coca-Cola Company as Division Marketing Director for Coca-Cola East and Central Africa, based in Kenya. To further broaden her operational experience, Maserame moved to Nairobi Bottlers, where she served as the Country Customer & Commercial Leadership Manager.
Prior to her current role, Maserame was the Franchise General Manager for Central Africa, where she led the Coca-Cola’s franchise operations across 8 countries which include 22 Bottling Plants. Her role involved overseeing operations, marketing, customer management, commercial leadership, public affairs and communications as well as finance for the Company.
Currently, Maserame is the Public Affairs, Communications and Sustainability Director where she leads and oversees Public policy, Communications and Sustainability operations in Southern and East Africa.
Maserame has operated at an executive level for 18 years and has extensive non-executive directorship board experience.
She is also a member of Coca-Cola’s Women’s Global Council and participated in the Global Shapers panel discussion at the World Economic Forum in Cape Town. Maserame seeks to inspire future generations of leaders in Africa, especially young women.