Phillipine Mtikitiki is the General Manager of Coca-Cola East and Central Africa Franchise. She is a Fast-Moving Consumer Goods (FMCG) professional with a wealth of experience in Operations, Marketing, Planning and Commercial Strategy.
Phillipine joined The Coca-Cola Company as a graduate associate in 1998. In her current role she is responsible for stewarding the development and execution of business strategy across 12 markets, while working with bottling partners to focus on Coca-Cola System alignment and growth.
Phillipine brings onboard over 20 years of Coca-Cola System experience. She started her career journey in 1998 as a Kusile Graduate for Coca-Cola South Africa. She then moved to Coca-Cola Fortune and Coca-Cola Shanduka Beverages for a total period of 12 years, where she held different roles of increasing responsibility in sales, operations, trade marketing and general management. Some of her achievements during her tenure include managing large teams in different locations, setting up successful strategic distribution partners, sales organizational redesign, customer service excellence, business growth and building a strong diverse talent pipeline.
In 2011, she rejoined The Company as Channel Manager for Wholesale and L&T for South Africa and later got promoted to Head of Commercial Planning, Shopper in 2013. Phillipine was instrumental in stewarding shopper and channel strategy, leading strategic projects, building shopper insights pipeline, developing planning processes, and tracking tools and processes. In 2017, she took on the role of Region Franchise Director for Zambia, Botswana, Namibia and Mozambique, where she led some of the countries in refranchising under Coca-Cola Beverages Africa – Project Savannah Phase 2. She also briefly served as Operations Director for Coca-Cola Kenya and Tanzania.
Phillipine has a passion for advocating for the African girl-child at the grassroots level. She is a champion for the development of African talent and acceleration of growth opportunities for women and youth in the continent.
Phillipine holds an Economics Honors Degree from the University of Kwa Zulu-Natal and an MBA from the University of Reading, Henley Business School.