Rocky Findley is the General Manager for the WIMA Franchise leading business strategies to deliver sustainable system growth and profit in 30 markets.

Rocky’s broad career spans over 34 years - 16 of which have been spent within the Coca-Cola system.  

An experienced general management professional with marketing, asset management, financial Services, and Franchise Leadership capability, Rocky has been successful in building long term customer relationships committed to seamless market execution, sustained by volume and profit growth.

Prior to his current role, Rocky was the Franchise Development Director responsible for leading the Coca-Cola Franchise relationship with the Castel Group, Coca-Cola’s bottling partner in 11 markets across West and Central Africa.

During his tenure at Coca-Cola, Rocky is credited with several achievements including reversing a 3-year business decline in Kenya with a positive performance ahead of national growth rate in 2013 as well as a balanced double digit portfolio in the Ethiopia, Mozambique and Uganda (EMU) Cluster. 

Rocky holds a B.A. Degree in Political Science (International Relations) and an M.A. in Management.