Bruno Pietracci


President, Southern and East Africa
The Coca-Cola Company

Bruno is the President for Coca-Cola Southern and East Africa (SEABU). Headquartered in Johannesburg, South Africa, Coca-Cola SEABU covers 18 countries in East Africa, the Horn of Africa region and Southern Africa.

Before taking this role, Bruno was the Vice-President of Operations for European, Middle East & Africa (EMEA) group, based in Atlanta.

He joined the Company in his native Brazil in 2008 as Strategic Planning and Research VP, and in 2010 moved to the Operations area to lead the Southern Brazil region, based in Porto Alegre.

He was then appointed to lead the Central business unit, based in Sao Paulo, which accounts for approximately 40% of Coca-Cola’s business in Brazil. He worked closely together with FEMSA, the local bottling partner to reshape the business for growth.

In August 2014, he was appointed General Manager for the Andean Region, covering Colombia, Venezuela and Ecuador.

Prior to working in Coca-Cola, Bruno was an Associate Principal at McKinsey and Company in Brazil and Lisbon, working in the Marketing and Sales area with CPG and Telecom clients. Bruno holds a degree in Mechanical Engineering from the Universidade Estadual de Campinas, Brazil, and an MBA from INSEAD, France.

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Southern and East Africa Business Unit