Thank you for submitting your awesome proposal and for choosing us to be your sponsorship partner!

The Coca-Cola Company is committed to responsible marketing of its products and has a history of aligning its commercial practices with its values, as well as its sustainability and business goals.


Coca-Cola Africa Pty Ltd welcomes any submissions/proposals for:

  • Sponsorship requests, i.e., sports activations, etc.
  • Media Partnerships.
  • Merchandise requests/proposals.


Coca-Cola Africa Pty Ltd will not consider any submissions/proposals that are related to:

  • Advertising.
  • Promotions.
  • Formula modifications to any of our existing products.


Coca-Cola Africa Pty Ltd does not sponsor the following:

  • Donations.
  • Individuals.
  • Teams or events unless they provide mass market following on either a provincial or national level.
  • Teams or events where the sponsorship is shared with another non-alcoholic ready-to-drink beverage partner.


Coca-Cola Africa Pty Ltd will evaluate each submission/proposal according to the following criteria:

  • Does the proposal contribute to our global commitment to a World Without Waste?
  • Is the proposal aligned with our brand, business and communication objectives?
  • Is the proposal aligned with our target market?
  • Does the proposal have sufficient media support to reach our target market?
  • Does the proposal provide sufficient commercial returns?
  • Does the proposal promote a healthy and active lifestyle?

Should your proposal/submission meet these criteria, please submit it via email to sponsorshipsouthafrica@coca-cola.com and our team will evaluate your proposal and you can expect a formal response within 14 days of submission.

Your proposal should contain the following information:

  • Name and surname of contact person.
  • Cellphone number and email address of contact person.
  • Company name.
  • Project name.
  • Date of the event and where it will take place.
  • Details of target market and any relevant market research.
  • Media and PR plan.
  • List of confirmed current sponsors and past sponsors across all categories.

Please send your proposals to sponsorshipsouthafrica@coca-cola.com.