Coca-Cola South Africa’s involvement with the African Leadership Academy (ALA) continued into 2015 with another exciting marketing project. Thirteen students from ALA were briefed on an assignment focused on engaging with The Coca-Cola Company’s key target market: teens. The students, who are between the ages of 15-18 years, came from various African countries and were given an opportunity to present a final marketing project to Coca-Cola South Africa’s marketing leaders in the hope that their ideas would put forward nuggets and insights regarding the youth of our continent. The students worked on the project over their holiday and were paired with Coca-Cola mentors to guide them through the process.
For more information on ALA, click here: http://www.africanleadershipacademy.org/
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.