The Coca-Cola Craven Week ‘Where Heroes are Made’ campaign was awarded the GOLD PRISM Award in the ‘Sponsorship’ category at the 2015 PRISM Awards held on Sunday 19th April.
Based on the insight that teens crave recognition, the “Where Heroes are Made” campaign was created and amplified through a number of public relations elements, notably the ‘Hero of the Day’ award. The campaign reached over 40,000 teens, generating media coverage to the value of over R14,000 and a return of investment of 139:1.
#RainbowNation also came in the top 5 entries for the PRISM ‘Campaign of the Year’ category. Judges had this to say about our campaign: “Good research done on influencers”, “Good combination of tactics and relevant use of communication vehicles to reach target audience”, and “A good amount of creativity reflected in the campaign and its implementation, with a clear indication of flexibility and the Wow Factor”.
The PRISM Awards are Africa's most sought after awards in the public relations industry.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.