Coca-Cola South Africa marketing team and agency Draft FCB celebrating their Loeries win
The CCSA and FCB Joburg team were one of the best performing of the show, winning a Gold Loerie in the Outdoor Media category as well as one of just four Grand Prix awards made on the evening for its inspirational #rainbownation activation during Freedom Month in April 2014.
Commenting on the achievement, Sharon Keith, Marketing Director of
"Our vision with #rainbownation was to go further than reminding South Africans of our heritage during Freedom Month," Keith said. "We wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. The rainbow as a symbol further compliments
"During the year, we have achieved this and more – winning five Lions at the iconic Cannes International Advertising Festival (a Gold, two Silvers and two Bronzes), being named for the second year in a row as South Africa's Favourite Brand in the Sunday Times Top Brands Survey 2014, and now being recognised locally. The moments of happiness for us have truly gone on and on in 2014."
Coca-Cola South Africa marketing team collecting their Loeries award
To view the award winning #rainbownation activation click here
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