In February 2012, Magnet Communications announced the rankings of the Magnet IDEAL Employer surveys based on the opinions of 38 200 individuals across the country. Coca-Cola South Africa (CCSA) had excellent ratings under each of the three surveys:

  • MBA Survey: Top 60 IDEAL™ Employers 2011 as voted by almost 700 MBA students

  • Professionals survey: Top 60 IDEAL™ Employers 2011 as voted by over 11 100 professionals

  • Student survey: Top 60 IDEAL™ Employers 2011 as voted by over 26 400 students

Under the MBA Survey, CCSA ranked 3rd just under South African Breweries and McKinsey & Company. The MBA students—most of whom are working professionals—stated that they are attracted to organisations with good reputations, market success, take corporate social responsibility seriously and give employees control over working hours.

Professionals across the country, under the Professional Survey, ranked CCSA 10th best employer, based on CCSA’s reputation, high ethical standards, financial strength, inspiring top management and market success.

Under the Student Survey, five different areas of study ranked their most ideal employer. CCSA was ranked as follows:

  • Business/Commerce: 5th

  • Health Care/Health Science/Science: 15th

  • Humanities and Law: 17th

  • Engineering/Technology: 33rd

Magnet Communications is South Africa’s only independent research-based employer branding specialist assisting the country’s top employers to attract and retain the best talent with research, strategic consulting and media solutions.