The Sunday Time GenX, recently released the thirteenth addition of SA most coolest brands survey, conducted by HDI Youth Marketeers, the leading barometer of youth sentiment towards brands and celebrities in South Africa. This year, Poweradeis voted the second Coolest energy drink in South Africa surpassing, Monster which dropped to third position and following Redbull in first position. The Sunday Times GenX survey also revealed that approximately 12,000 youths aged between 8 -23 years of age , across urban and peri-urban parts of South Africa, were polled and Powerade was voted by teens from 16 –19 years of age and this verifies that our company is on the right track with our Teen recruitment efforts. Read the full article.