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Valpré Premium Spring Water, South Africa’s largest-selling bottled water, has been awarded with the “Gold Quality” label by Monde Selection, an International Institute for Quality Selections. This is the first time a water brand (premium or mainstream) has received this prestigious award, demonstrating Coca-Cola’s high quality standards.

Monde Selection awards quality labels for consumer goods in the categories of spirits and liqueurs; beers, waters and soft drinks; food; diet and health; cosmetics and toiletries; and tobacco. These labels reward companies for their constant efforts in quality control and development.

To receive an award by Monde Selection, the Valpré brand team submitted a certificate of analysis and product samples of Valpré’s sparkling and still variants. The samples were sent to Belgium where they were tasted by all the jury members who voted individually and independently.

“Achieving the Gold Award from Monde Selection is proof that Valpré is a premium brand of superior quality. We are honoured to have our efforts in making Valpré a brand that cares for the environment recognized. It is testimony to South Africa as well as, a country that can help us produce a product in line with the highest of international standards,” said Linda Appie, Sr. Brand Manager, Water, Coca-Cola South Africa. “Valpré will be able to use the quality award on packaging and point of sale for up to five years. It will serve as a point of differentiation in the marketplace.”