6 April 2016 – Africa’s most famed and respected artists are hooking up to create a range of electrifying musical fusions on Coke Studio, a 16 week music show broadcasting on ZBCTV from Tuesday, 12th April 2016.
Artists, including the likes of Oliver Mtukudzi ,Mi Casa, Cassper Nyovest, and The Mahotella Queens, have come from all corners of Africa to unite in their shared passion of music.
Coke Studio is unlike any music show currently playing on Zimbabwean televisions. Artists from entirely different genres and backgrounds pair up, fuse their styles and come up with an entirely new track in just three days. The entire song-making process, from start to finish, is caught on camera giving audiences a “fly-on-the-wall” look into how the music is made. Viewers can watch their favourite musicians in action, witness all the behind-the-scenes drama and most importantly, listen to each artist perform their fusion track .
“Coke Studio is all about bringing African talent together to create fresh and interesting music. We have chosen some of Africa’s best artists and challenged them to use what makes them unique – their background, their nationality, their musical genre – and fuse it with someone else’s. The product of which is something never been seen or heard before,” says Vee Chibanda, Brand Manager
The show has also opened doors for undiscovered talent in Africa with Coke Studio RAW. RAW was introduced to give struggling, talented artists who are not signed to a label, a chance to break into the industry. RAW artists were given two days in a professional studio to work up a track with two up and coming producers. Eight of the sixteen artists from RAW made it into Coke Studio and will be featured on the show.
“From generation to generation, music has been and will always be a means of expressing ourselves. It steers our emotions and enhances our lives. From Hip-Hop to Pop to Jazz, music makes the soul happy. Coke Studio is about pushing boundaries, exploring the length, breadth and depth of musical possibility and ultimately keeping a diverse Africa a little more connected,” says Vee.
Contacts for media:
Vee Chibanda, Coca Cola
Tel:263 4 339 258 Cell: + 263 772143108
Major Tikiwa, Multimedia Zimbabwe
Tel: +263 (4)776212 Cell:+ 263 712 865 919
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