Lagos, 30 October 2016 – It was a harvest of awards for beverage giant,
The ADVAN Awards for Marketing Excellence is Nigeria’s most prestigious award to recognize and celebrate outstanding creativity and impact in brand marketing and activation as well as to reward marketing professionals who have made a significant mark in the profession.
The company’s flagship brand,
Coca-Cola also clinched the ‘Best Experiential Marketing Campaign’ Award for the Copa
The brand capped the wins as runner up for the ‘Brand of the Year Award’, while its sister brand and new juice offering, 5Alive Pulpy won the award for the most innovative brand. 5Alive Pulpy also emerged as runner up for the ‘New Brand Revitalization Award’.
Speaking on the development, Patricia Jemibewon, Marketing Director at
The 2016 ADVAN award ceremony follows from last year’s complete overhaul of the award categories, judging criteria, selection process and a team of judges that comprising some of the finest minds in the marketing profession in Nigeria to ensure a transparent process. Marketing Director of Nigerian Breweries Plc, Franco Maria Maggi, was the Chairman for this year’s awards.
Coca-Cola Nigeria Limited, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 System associates.