… Wyclef’s anti-HIV release to feature on Coke Studio Africa Season 2 Finale

Lagos, Nigeria; October 30, 2014: In support of global efforts to halt mother to child transmission of HIV in Africa, soft drink giant, The Coca-Cola Company, has joined forces with anti-HIV campaign group, RED Foundation, leveraging its unique entertainment platform, Coke Studio, to battle the scourge by raising awareness of the need to provide anti-retroviral drugs for pregnant women and nursing mothers.

Brand Manager, Colas, Coca-Cola Nigeria, Olufemi Ashipa disclosed that legendary Haitian singer, songwriter and music producer, Wyclef  Jean, an ambassador for Red Foundation,  has recorded an  African version of a HIV awareness song with  Nigeria’s Chidinma, which would be used to increase HIV/AIDS awareness on the continent.

“Music transcends all barriers - age, language, distance, so it is a vital tool for delivering such an important message across a continent as diverse as Africa.” Ashipa said

He further highlighted that the anti-HIV hit-track would feature prominently on the final episode of Coke Studio Africa Season 2, during which a tag-line for downloading the song would be made available.

“Wyclef’s anti-HIV song, which features Chidinma and five other Coke Studio Season 2 artistes, will be played during the final episode of the series. We expect that both Wyclef and Chidinma would be available as we approach the season finale, so Nigerians can phone in during radio programmes to speak with them and also enter a fun lyrics contest to win free airtime” he added.

The partnership with RED Foundation further expands Coca-Cola’s interventions in the fight against HIV in Nigeria. Among other programmes, the company is a major funding partner of Friends Africa’s anti-HIV initiative which brings together football, movie and music celebrities to promote HIV awareness and mobilize community support against discrimination and stigmatization of persons living with HIV through a novelty football match tagged Superstars Play for Life. The match, a culmination of a week-long HIV HIV counselling and testing, is organized annually at the Campos Square on Lagos Island to commemorate the World AIDS Day. 

Coke Studio, which berthed in Africa in 2013, has recorded a huge success in other parts of the world including the Middle East and Asia. The unique platform features a fresh fusion of artistes and music genres from all parts of the continent, creating a fresh, distinctly African sound with a contemporary appeal.

 

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About Coca Cola Nigeria Limited

Coca-Cola Nigeria, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The Coca-Cola Company, the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  

 

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