Harare, September 1, 2011 – Schweppes Zimbabwe Limited –Coca-Cola’s bottling partner in Zimbabwe today announced their robust plan to become a fully integrated juice company in a push to become a key player in the juice category in Zimbabwe.
Honest Marandu, Country Manager
Marandu said that moving into 2012 The Company will leverage their local partnerships to further develop and build local sourcing for Juice raw material hence empowering local orange fruit farming communities.
Schweppes Zimbabwe Limited (SZL), Managing Director, Charles Msipa said that SZL has significantly invested locally in upgrading the its Manufacturing capability in Zimbabwe hence making it a key central Manufacturing Hub and supply point for the Southern African countries surrounding Zimbabwe.
Msipa said that, although the local juice market is fragmented and led by only a few major players, a wave of positive macro-economic factors and social dynamics present a huge opportunity for the growth of juice in Zimbabwe.
“Growing consumer sophistication, increasing youth population and burgeoning demand for nutrition and energy drinks underpinned by a strong competitive landscape provide the platform to aggressively drive our juice agenda”.
Mona Karingi, Franchise Senior Brand Manager Zimbabwe, said that all Minute Maid juices contain real fruit Juice and are made from Natural ingredients. We’re not just making juice, she said. We’re making juice better and involved in the end to end process of the Juice supply chain to ensure that we are utting the benefits of the natural fruit in the orchard within arm’s reach of everyone! The farmers and suppliers we work with around the world who responsibly grow the world’s finest fruits and handpick them at their peak of ripeness. We then work with experts who blend them with the care and passion required to capture more goodness out of the fruit, package it for convenience, freshness, taste and nutrition. This enables us to provide better tasting products that are full of more nutrition.
The company has been in the juice business for so long we have a heritage of innovative and quality products within their Juice portfolio. Globally the family of juice beverages from The
Juice products from The
For more information about our Company, please visit our website at www.thecoca-colacompany.com.