... As Olamide, Iyanya, Patoranking, others captivate mammoth crowd

 

Lagos, Nigeria; 6 October 2014: The University of Lagos was opened up to happiness over the weekend with the much anticipated Coke Studio Concert which stormed the campus with gripping performances by talk-of-the- moment artistes led by rap sensation, Olamide, R&B crooners Iyanya and Chidinma as well as dancehall maestro, Patoranking. Other acts that thrilled on the occasion include Time Magazine listed "rapper to watch," Reminisce as well as Tekno, Selebobo and Emma Nyra who wowed the thousands of students that thronged the sports complex.

The Brand Manager, Colas, at Coca-Cola Nigeria Limited, Olufemi Ashipa, who also doubles as Project Manager, Coke Studio shared in the excitement and  commended the massive turn-out and orderly conduct of the campus community. He expressed pleasure at the performance of the upcoming artistes who took advantage of the occasion to showcase their talents at the concert, expressing the hope that they would take their passion further.

According to Ashipa, "the Coke Studio connects Nigerian music stars with their counterparts in other parts of Africa. This has far-reaching implications for the development and propagation of African music, as contemporary Nigerian music is highly sought after globally. With the live concerts, we are optimistic that more stars will be made through the Coke Studio initiative."

Similarly, the Marketing Manager, Colas, at Coca-Cola Nigeria Limited, Bolajoko Bayo-Ajayi, described the Coke Studio Concerts as an avenue for the brand to engage directly with an important market segment. "With Coke Studio Concerts,” she explained, “we can extend the reach of the Coke Studio experience. The televised versions have been successful in other parts of the world, but live performances have added benefits of instant connection and feedback from the youth on their own turf."

In keeping with the spirit of the Coke Studio Concerts, the Unilag show started with keen contests between upcoming musicians and dancers who battled each other for a chance to perform live with the super stars on the stage.

The massive crowd went wild with excitement as Girlie O hitmaker, Patoranking opened the show, followed by Reminisce who performed hits including "Around the World" and "Kako bi Chicken". Selebobo, Emma Nyra and Tekno then followed before one-time Project Fame winner Inyanya took the stage and thrilled the audience with his hit tracks including "Love Truly," "Your Waist" and many more. Songbird Chidinma was in top form as she took the microphone next, delivering her hits "Kedike," "Oh Baby" and "Emi ni Baller". Rap sensation Olamide drew the curtains on the night's performances with "Awon goons mi" and "Turn up" sending the crowd into a frenzy. 

The Coke Studio Concerts have been successfully staged at the University of Benin and the Lagos State Polytechnic while other campuses will take their turns including Abia State University, and the Obafemi Awolowo University, Ile-Ife.

 

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About Coca Cola Nigeria Limited

Coca-Cola Nigeria Limited (CCNL), a subsidiary of The Coca-Cola Company, was established in 1990 to provide technical and market development support to Nigerian Bottling Company Limited (NBC) which has operated as Coca-Cola’s franchise bottler in Nigeria since 1951 and is responsible for the manufacture, sales and distribution of Coca-Cola products in Nigeria. 

Although separate entities with separate structures, boards and management teams, both organizations work collaboratively to deliver common business goals, with CCNL focusing on technical stewardship, product innovation, market development and brand and reputation building. Globally, we refer to this framework of shared goals, mutual interdependence and seamless collaboration between TCCC and its bottling partners as “the Coca-Cola System”.