Coca-Cola Grassroots Tournament Brings Together Young Footballers to Celebrate Football Fashion Fashion On and Off the Pitch
26th July – 31st July, Berlin, Germany
Lagos, Nigeria. JULY 28 2015 - The world’s largest brand-supported grassroots football initiative, Copa Coca-Cola will host over 100 footballing teens from around the world, including young players from Nigeria, for a six-day International Camp to forge friendships and gain valuable skills both on and off the pitch.
Taking place from 26thJuly – 31st July, the Camp will be held in Berlin, Germany as the pinnacle of a season which has seen more than 1.3 million teens compete in over 60 countries.
Now in its 27th year, Copa Coca-Cola unites football-loving teens in every continent around the world, promoting an active lifestyle and encouraging values that are the foundation of life and sportsmanship.
Two skilled teenagers from Nigeria have been invited alongside young players from a total of 27 countries to attend this year’s Copa Coca-Cola International Camp, having competed through a series of regional rounds to participate in a national championship before being selected for the global tournament.
The six-day trip to Berlin will be packed with training sessions, workshops, games, events and coaching as well as guidance from members of Germany’s 2014 FIFA World Cup™ winning football team.
The International Camp gives young players from across the world the opportunity to pursue their football dreams, make new friends from different countries and together recognize the importance of playing different roles within a team. Highlights of the Copa Coca-Cola event will include an Opening Ceremony, training sessions with Hans Flick - Assistant Coach of the 2014 FIFA World Cup™ winning German national team - and daily challenges in the grounds of the prestigious Lindow Sports Academy. Footballing teens will have the opportunity to learn tips and tricks from other inspiring coaches and players, including 2014 FIFA World Cup™ winner Benedikt Höwedes and 1990 FIFA World Cup™ winner Pierre Littbarski.
The teenagers representing Nigeria are Chidiebere Chibuzo Ibe and Peter Osaze Imafidon and are already in camp. Ibe, a product of the Kanu/Greenspring summer camp, is a gifted attacking midfielder who has participated in several local and international youth competitions including the popular Nottingham Youth Tournament. Imafidon who was discovered at the Shell/NNPC school competition, is a disciplined talent who has won laurels at national youth games and the recent summer vacation competition in the United Kingdom.
Ahead of the tournament, a Coca-Cola commissioned study was undertaken by Nielson Research to understand the role that football plays in young people’s lives. The opinions of over 11,000 male and female teenagers across 16 countries were polled to reveal that football supports the learning of important life skills such as teamwork, confidence and sociability. Eight out of ten (79 per cent) young people said playing football helps them to develop essential skills in teamwork that can be applied in other areas such as school or work and over 42 per cent say that playing football has helped boost their confidence. Furthermore, six out of 10 (60 per cent) young players consider the discipline learnt on the pitch helps them achieve more in their lives.
Taking into account the research findings, this year’s Copa Coca-Cola International Camp will be themed around, ‘Which Part Will You Play?’ recognizing that every footballer plays an important part in their team and this goes beyond football skills. It is about character and the positive traits players bring, both on and off the field.
Copa Coca-Cola is committed in its goal to create inclusive physical activity programs throughout the world which will inspire more young players to be active and healthy through their shared passion for football. As part of this commitment, Copa Coca-Cola will find one local football pitch in one of the countries attending the Camp and renovate it for future teens to enjoy. Teens attending the tournament will submit pictures and videos of a local pitch they would like to see renovated, with the winning entry announced at a special Legacy Pitch ceremony that will be held at the Berlin Olympic Stadium during the Camp.
The final day will culminate with tournament finals, a farewell dinner and the announcement of the 2016 Copa Coca-Cola ambassadors, who will continue the Copa Coca-Cola legacy in future years.
According to the Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon, “We are delighted to welcome over 100 teens from around the world to Berlin to celebrate their love for football. With an action-packed schedule, the teens attending, including two from Nigeria will have the opportunity to gain skills, enjoy new experiences with new friends from across the world and even meet FIFA World Cup™ champions in an inspiring atmosphere.
Jemibewon concluded, ‘’We hope the Copa Coca Cola International Camp will provide memories for a lifetime and inspire teens to further pursue their football passion for years to come.”
* Algeria, Argentina, Burkina Faso, Chile, Congo, Costa Rica, Dominican Republic, Egypt, Guatemala, Ivory Coast, Kazakhstan, Kenya, Malawi, Morocco, Mozambique, Nigeria, Palestine, Panama, Russia, Saudi Arabia, South Africa, Tanzania, Thailand, Tunisia, Venezuela, Zambia, Zimbabwe
** Research was conducted by Nielsen, November-December 2014, sampling 11,315 teens aged 13-18 residing in 16 countries: Argentina, Brazil, China, Egypt, Guatemala, India, Indonesia, Kazakhstan, Mexico, Nigeria, Poland, Russia, South Africa, Spain, USA and Venezuela.
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ABOUT COPA COCA-COLA
Copa Coca-Cola is the largest brand-supported grassroots football tournament in the world, played in over 60 countries by 1.3 million teenage players, with the aim of inspiring young people to be active and healthy through their shared passion for the sport. The tournament originated in Zimbabwe in 1989 with the aim of seeking to support the development of budding grassroots talent and promote active, healthy lifestyles among young people.
ABOUT THE COCA-COLA COMPANY
Coca-Cola Nigeria, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The Coca-Cola Company, the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
Nielsen Holdings N.V. (NYSE: NLSN) is a leading global information and measurement company. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.