The UN calls it the largest humanitarian crisis in Africa since 1945. For the past few months, an unprecedented famine has been threatening the lives of 20 million people across the Africa Sahel region. This is why The
Talking about the major role played by the Company on the continent, Brian Smith, the President of
The donation which totals $10.8 million is split into two categories: immediate relief in cash ($1.2 million) and long term programs focused on community building ($9.6 million).
Half a million dollars of the immediate relief will be channeled through CARE (Cooperative for Assistance and Relief Everywhere) to Somalia where 6.7 million people urgently need humanitarian aid among whom 1.4 million are severely malnourished children. The other half is going to eight different NGOs (Medical Corps, International Rescue Committee, Mercy Corps, Oxfam, Plan International, Save the Children and World Vision) that are part of the Global Emergency Response Coalition. The remaining $200,000 is being directly contributed to emergency relief efforts, as well as creating awareness about the campaign.
The remaining $9.6 million will go to the Replenish Africa Initiative (RAIN), a program started by The Coca Cola Africa Foundation which is dedicated to providing access to safe drinking for 6 million Africans by 2020 while also and providing vulnerable women and youth groups with economic opportunities through training and programs. This initiative is being carried out in Ethiopia, Chad, Uganda, Somaliland and Sudan. Other co-partners are donating an additional $28 million.
Michelle Munn the President and CEO of CARE noted the urgency of the situation: "The generous support of The