This summer, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos for 250 of the most popular teen and Millennial names in the United States. In addition to first names on 20-oz. bottles, Coca-Cola, Diet Coke and Coke Zero logos are giving way to group names like “Family” and “Friends” on 1.25- and 2-liter bottles, and 12-oz. cans feature nicknames like “BFF,” “Star,” “Bestie,” “Legend,” “Grillmaster,” “Buddy” and “Wingman.”
Did you know that personalized cans of Coke, Diet Coke and Coke Zero have rolled out in more than 50 countries, starting with Australia in 2011?
In the spirit of sharing, we'd like to share a few of our favorite "Share a Coke" videos from around the world:
United States ('Infinite Share')
South Africa (Adapted in Europe)
More on Journey
- Coca-Cola Leaders Give Shareowners View of Company’s Next Chapter
- Thank You, Mum: 'Tough Times Don’t Last for Tough People'
- Taking Action Toward a World Without Waste
Coca-ColaMarketing Genius in “Share-A-Coke”
5 Keys to Being Fearless: Jean Case Challenges
Coca-ColaScholars to ‘Take Risks, Be Bold and Fail Forward’