Innovation at Coca-Cola includes far more than new beverages. Each year, the company develops, tests and launches breakthrough packaging, equipment, merchandising, distribution models, and programs that enhance and refresh both its business and the local communities it serves around the world. In 2016 Coca-Cola, of course, once again delivered its share of engaging content, brand storytelling and experiential marketing.

Here are 16 Coca-Cola innovation stories from 2016 that are sure to surprise, delight and inspire. Like you, we can’t wait to see what’s next in 2017.


Mobile Coca-Cola Vending Machine Delivers Drinks and Smiles


Coke Studio Brings Music to the Deaf in Pakistan


Thermo Labels Keep Europeans (and Their Coca-Cola) Cool During Summer


Ford and Coca-Cola 'Drive' Brand Storytelling With Experiential Road Trip


Pay Like a Boss With Coke's BillBoss App: An Internal Innovation Story


High-Tech Coke Bottle Caps Play Holiday Messages


Coke It Forward: Company Pilots Charitable 'Buy One, Give One' Vending Machines


How Coke Picked the Song Lyrics Seen on Bottles and Cans


A Bottle Diet Coke Fans Can Call Their Own


Colorblind? Decode This Coca-Cola Life Ad in Demark


Coca-Cola Tests Service Robot in Berlin Offices


Ginger Coke Launches in Australia


This Cooler Can Produce the Perfectly Slushy Coke


Coke Chills Out College Campuses With 'Ice Bottle' Tour


Mini Marvel: How Graphic Artist Noma Bar Designed These Super Cans


Interactive Labels Link Coke Studio Fans With Favorite Music Stars