The Equatorial Coca-Cola Bottling Company in Guinea-BONAGUI on Saturday, March 14 2015, launched its version of the Cultural Leadership Campaign “UnMilliard de Raisons de Croire en la Guinee (A Billion Reasons to Believe in Guinea)” at the Palm Camayenne Hotel in Conakry. The campaign which focuses on restoring hope, optimism, unity and happiness back to Guinea in the midst of the Ebola epidemic was graced by Members from the Government, Members of the Diplomatic Corps, NGOs, various organisations and businesses, associates from Coca-Cola Guinea 

In his opening remarks, Jean Ntambwe, country manager of BONAGUI praised the resilience of Guineans, recounting how they had always emerged stronger and better after every storm and encouraged all present to stay united, optimistic and hopeful for an Ebola-free Guinea.

He emphasized The Coca-Cola company’s dedication and support to the country Guinea and the Government in the fight against the Ebola epidemic. “We have supported the Government’s effort in many ways including donations of medical support items such as thermometers, gloves, masks and medical devices with a total value of over $500,000 to protect healthcare workers and to help them continue to save lives. Additionally, over 2,500 cases of water have so far been distributed to hospitals to help hydrate patients.”

“Coca-Cola believes in the growth and development of Guinea. It is a unique country, rich in incredible cultural diversity and it is these diversities that bring us together as one. We are all survivors today and we are very proud of the wealth of this great Nation Guinea.”

Karfala Kaba, Executive Director of PROSMI Foundation & representing the First Lady of the Republic of Guinea, acknowledged the contribution that Coca-Cola has made to the fight against Ebola. “Coca-Cola has supported the government since the outbreak of the epidemic. When we launched our awareness campaign and medical equipment distribution, Coca-Cola was the first company to call on us and support us. On behalf of the First Lady of Guinea, I wish to thank BONAGUI and to ask for their continuous support for social intervention initiatives in Guinea.”

The National Ebola Coordinator, Dr. Sakoba Keita gave an account of the loss (2,206 deaths) the country had suffered and called on Guineans to accept, implement and practice the various messages of hygiene in their everyday lives.

HE Abdoul Salam Diallo, Director of The Prime Minister’s Cabinet expressed his profound gratitude to Coca-Cola for all the support offered to the people of Guinea during this period. He acknowledged the Coca-Cola System Leadership visit to the Presidency last year and said the most relevant action of compassion expressed by the Coca-Cola System to the country was the physical presence of such a strong delegation on the September 26, 2014, led by Chief Administrative Officer Alex Cummings and the ownership of ECCBC. “Ebola will pass and Guinea will grow even stronger than before, and Coca-Cola will always be alongside Guineans.”

Jean Ntambwe led all present to toast to Coca-Cola and Guinea for hope and joy. “Cheers to us all! As we open each bottle of Coke to refresh ourselves, we Open Happiness into each and every life.”