The Liberia Coca-Cola Bottling Company (LCCBC) launched the Billion Reasons to Believe Cultural Leadership Campaign to bring brand Coca-Cola back to the minds and hearts of the Liberian people and to remind consumers of the system’s commitment to supporting the people of Liberia, especially during the trying times of the dreaded Ebola Disease. The aim of the campaign is to restore hope and happiness to Liberian communities after a long period of fear, tension and the many deaths caused by the outbreak of Ebola.
In a beautiful launch ceremony the Vice President of Liberia, His Excellency Joseph N. Boakai, members of the Diplomatic Corps, heads of companies and organizations, Coca-Cola Micro Distributors, Senators, Ebola survivor-Kyndy Kabbah, associates from Coca-Cola Liberia and the general public were treated to entertaining activities including a television commercial showing the impact of Ebola and how the people of Liberia had a billion reasons to believe in themselves in spite of all they had been through.
Seth Adu Baah, Country Manager for LCCBC in his welcome remarks emphasized the need for the people of Liberia to put the past behind them and forge ahead after the dreadful Ebola. He assured the invitees that all was not lost and that what bound them together was stronger and greater than what divided them. He also intimated the tremendous and massive support the Coca-Cola system had given the people of Liberia following the outbreak of the Ebola epidemic. “We have supported the government’s efforts by donating cash, medical supplies, clean drinking water, juices, infrared thermometers, Ebola kits, sponsoring Ebola awareness training and education and other logistics amounting to over US$ 500,000 to various hospitals, ministries and agencies.” “Coca-Cola has stood by the Liberian people at the peak of the Epidemic and will stand by you to the end. We are survivors and we know and believe we will stand tall once again as we continue to work together to overcome.”
Philippe Ayivor, Retired Senior Executive of the Coca-Cola Company and Board Member of Equatorial Coca-Cola Bottling Company, who was there to launch the campaign reminded all present of how resilient the country of Liberia was. “Throughout history we have all witnessed the challenges and growth that Liberia has had, they have always pulled through and so I am not surprised the country could overcome the deadly Ebola.” He said he was very optimistic about Liberia and praised the country for its courage and faith.
Ebola survivor, Kyndy Kobbah who contracted the deadly Ebola virus while on duty saving lives at one of the local clinics outside Montserrado County was acknowledged and honored by The Coca-Cola Company for being a brave woman and a survivor. She was so happy to be a part of the launch of the campaign and pledged her unflinching support. She said, “I am one of the billion reasons to believe in Liberia again and I am so grateful to Coca-Cola for this honor and for making my dream come true- a dream to sensitize people and to help people believe once again.”
The Vice President, His Excellency Bokai in his brief address recounted all the good things and support The Coca-Cola Company had given the people of Liberia all these years. He described the Company as a true partner of Liberia, “The company has made enormous contributions to the country over the years even during the period of national crisis and we want to recognize your leadership and the many programs you have introduced to help our people.” He thanked the company for its decision to honor Kyndy Kobbah and for its 5by20 global women’s economic empowerment initiative, which has been implemented in Liberia.