As part of this journey, we are rethinking many of our drinks and package sizes around the world to reduce calories. We’re making our low-and-no sugar drinks more visible, available and affordable so you can find them in more places when you want them. We are introducing new packaging which reduces portions as we combine scientific research with the changing tastes and dietary preferences of our consumers.
Roger Gauntlett, GM of
Over the past few years, we have reduced sugar content across our portfolio, taking an average of 25% of sugar out of drinks by the end of this year.
This has seen us introduce a number of new lower and no-sugar options. Just to highlight a few products we have Sprite Zero, Fanta Zero and a no-sugar variant of the popular Stoney Ginger Beer. In the sports category the company has recently introduced Powerade Zero.
More lower sugar options
Also available now on shelves is
“Taste is of paramount importance with new recipes tested against the previous recipe with consumers. Only when parity (same taste profile) is achieved across key metrics including flavor, sweetness and sourness, are recipes updated,” said Gauntlett.
As part of the commitment to make low and no-sugar drinks more visible,
“Going forward, we will continue to adopt an experimental, “test-and-learn” mindset as we push the innovation envelope and drive our portfolio of brands to be ever more consumer centric,” Gauntlett said. “We will give people a range of drinks that not only meet their needs but taste great, offer plenty of lower- and no-sugar options across the full portfolio and provide information to help them make fully informed choices.”
More on Journey
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Coca-ColaZero Sugar Launch in Norway
- South Africa's PET Plastic Recycling Rates Close in on European Standards
- Coca-Cola Beverages Africa Uganda invests $8.35million in brand new manufacturing line