Every year, Cameroon celebrates its young people and culture in a national festival dubbed the National Youth Day. High schools are massively involved in this event through the organization of cultural celebrations and fairs as well as their participation in parades.
According to Julien Kouakou, the Marketing Manager for CIAF’s Central cluster under which Cameroon falls, “This event was a great opportunity to engage teens. To remain relevant, we connected with our audience by supporting an event which is iconic in their calendar,” he said.
“234,000 teens enjoyed the classic taste of an ice-cold Coke through free and paid sampling,” Kouakou said. “We reached 11 million people through TV, radio, print, Point of Sale (POS) and Out of Home (OOH) communications, resulting in additional sales of 900,000mucs, a 20% increase from last year.”
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