Bruno Pietracci, President of
Along with our bottling partners and other industry partners across Southern & East Africa, we’ll invest over US$38 million (approx. R545 million) over three years to stimulate plastic recycling industries and educate people about what, how and where to recycle.
This is part of our commitment to fully participate in the solution to address the plastic pollution problem and to accelerate the implementation of our global World Without Waste vision, which aims to collect and recycle the equivalent of 100% of the packaging we sell by 2030.
The campaign will fast-track three pillars of our World Without Waste vision: Design; Collect; and Partner. The idea is to design bottles which are easy to recycle and are themselves made partly out of recycled material; create collecting opportunities by stimulating recycling industries; and partnering with others in the value chain to reduce plastic waste.
We’ll be focusing on:
Expanding the PETCO model from South Africa to other African markets
In South Africa, PET plastic recycling is primarily driven through the PET Recycling Company (PETCO), which was established in 2004 with the help of industry players and The
Last year, with industry partners,
Increasing recycled PET content in packaging
Locally, we have a goal to ensure that 50% of our primary packaging is made from recycled content by 2030. This will help to reduce the use of new (virgin) PET and help to close the loop on creating a green circular economy.
Using our brands, assets and packaging to educate consumers
One powerful way to reach recycling goals is through education and marketing. We’ll start by using some of our brands and labels to educate consumers about the small actions they can take to add value to the local recycling industry and increase recycling rates.
For example, later this year, we’ll remove colour packaging (green bottles to start with) from some of our brands. This is because clear or blue PET has more end-use applications by the recycling industry. Collectors also receive more money for clear or blue PET plastic than coloured – so if consumers reach for clear or blue bottles, they are helping collectors earn more money in a day.
Supporting community collection activities and businesses
We’ll be supporting more community clean-up activities as well as empower communities through basic business education to increase waste recycling infrastructure and job creation. Our bottling partner,
“We want to be part of the solution, so we’ve created an end-to-end approach to address waste throughout the entire packaging lifecycle. This Global Recycling Day we look forward to a future where we can work in partnership to create an Africa without waste, at the same time as creating jobs and educating people.”
The company recently launched its global 2018 World Without Waste progress report, where you can read more about how