The year 2015 marks the 100th anniversary of the iconic Coca-Cola
contour bottle. To celebrate this occasion appropriately, Ghana's Coca-Cola
family organized a cocktail party and an exhibition where all the guests could share in the joy surrounding this important icon of refreshment and happiness coming from the Coca-Cola
The Company invited media and celebrities from across the nation to celebrate the greatness of the Coca-Cola contour bottle as one of the most recognized shapes in the world. The Coca-Cola bottle is a renowned classic design and has been used globally to describe several objects of beauty..
To commemorate the centenary of the Coca-Cola contour bottle, Ghanaian consumers were asked to give a befitting local identity or name to this pack. The name consumers chose was Ohemaa, which translates to Queen. Ghanaians identify the 30cl RGB pack as an Ohemaa (Queen) because it is the monarch, the most feminine, and the queen of all packs.
The ceremony started with a gallery showcasing colorful and creative pieces of art that portray how the Coca-Cola bottles have evolved over the years. The gallery also showed communications and artistic concepts that have supported the contour bottle globally. The guests experienced a video narration of the history of the Coca-Cola contour bottle.
Models wearing designs from various fashion designers
Mr. Rodrigue Bila, Franchise Manager of Coca-Cola
Equatorial Africa Ltd, emphasized that this was a special day for everyone who knows what Coca-Cola
represents. “Each person has a particular story to share of the Coca-Cola
bottle and the unique experience is what makes this bottle an iconic one.’’.
The party continued with a special treat for the invited guests, a Coca-Cola themed fashion and art show where young designers and artists showed their recreation designs using the iconic bottle concept. These young artists and designers were challenged to create something beautiful and artistic with the design of the bottle.
To close the event for the night, Coca-Cola associates joined each other on stage to cut the Coca-Cola cake for the official launch of the Ghanaian celebration of the centenary of the contour bottle.