On the third Saturday of every September, volunteers around the world gather to mark the Coastal Clean-Up Day. On the second edition of this initiative, Coca-Cola associates in Abidjan, a city in Côte d'Ivoire led more than 1,200 enthusiastic students from the International University of Grand Bassam to collect debris from Abidjan’s beaches.

Other than the obvious intention of keeping the beaches clean, the objective of the activity was to raise awareness of responsible waste management. The activity targeted youth as a means of engaging younger generations to be responsible stewards of the environment in the future.

On a bright, sunny Saturday morning, the university students joined Coca-Cola associates, representatives from the local bottling partner (name of bottler), and staff of the U.S. embassy in Côte d’Ivoire to celebrate and share appreciation of Abidjan’s water fronts. In a matter of hours, about 1,000 kg of debris and recyclables were collected.

In line with the company’s mission to refresh the world, Coca-Cola beverages were distributed to hydrate the participants who worked tirelessly under the scorching heat.

After the clean-up, the youth were treated to a range of fun activities including music, dance and games. In the end, what started out as a simple beach cleaning exercise turned into an exciting party that made the moment all the more special.

Speaking at the event, regional Franchise Manager for West Africa, Rocky Findley, said, "This event demonstrates Coca-Cola's commitment to environmental stewardship and responsibility to the communities that we serve. We are eager to share these noble commitments with the younger generation that you are. Nature is our home and we have to take care of it."

The initiative was organized in partnership with the ministry of higher education in Ivory Coast, the embassy of the United States in Ivory Coast, and the mayor of Grand Bassam.