On September 21, 2015, millions of people around the world came together to observe the International Day of Peace – a day to promote peace and non-violence. A day when nations, communities and families come together to build bridges for peace.
Coca-Cola in partnership with the non-profit organization Peace One Day participated in the efforts to spread the message of peace and inspire the world to take a stand for harmony. Peace One Day's target is to share the message of Peace Day with 3 billion people by 2016.
Through the generous support of the Howard G. Buffett Foundation, Peace One Day focused its energies on promoting peace in the turbulent Great Lakes region of Africa with an aim of bringing local, regional and international attention to on-going peace efforts in the region and engaging all sectors of society in a campaign with renewed focus on community engagement, education and humanitarian activity.
The 2015 Peace Celebrations was be held in Kigali in a historic event aimed at inspiring young people from Rwanda and the wider Great Lakes Region of Africa to become the driving force behind the vision of a united and sustainable world using Peace Day on September 21 as a focus for their actions of peace.
The main act at the Peace Celebrations in Kigali was Coke Studio Africa artists: Ice Prince (Nigeria) Maurice Kirya (Uganda), Alikiba (Tanzania), Wangechi (Kenya) and Dama Do Bling (Mozambique) who will perform Coke Studio Africa ONE - a song written and produced by the award winning and Grammy nominee South African musician Zwai Bala. The song will be available worldwide via iTunes and other platforms, with proceeds being channeled towards supporting the efforts of the non-profit organization Peace One DayCoca-Cola will also make a special toast to peace with the release of a commemorative
Inspired by Peace One Day’s mission to reach three billion people with the message of Peace Day by 2016 – the #PeaceDay selfie campaign this year aims to spread the peace message via social media. Everyone can be part of the Peace campaign by taking selfies and photos showing the peace sign and uploading them via all social media platforms with the hashtag #PeaceDay to spread the peace movement virally.
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