Coca-Cola and its largest local bottler, Coca-Cola Beverages South Africa (CCBSA) have pledged R1 million to assist victims of the tragic Easter weekend floods in KwaZulu-Natal and the Eastern Cape. The companies have also partnered with local communities, employees and Plastics SA to help clean up some of the affected beaches.

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The beverage giants had originally made an announcement to donate R600 000, but following further assessments, it was decided that more funds were required to assist in purchasing items of need and beginning the process of rebuilding the lives of those that have been impacted.

“Disasters like these touch our hearts and affect all of us. We have thus pledged R1 million towards relief efforts already underway for those displaced by the floods,” says Nolundi Mzimba – CCBSA Regional Public Affairs and Communications Manager. “But crises like these call for more than financial aid. As a company that knows how to get things done, we partnered with various stakeholders to get involved with cleaning up the litter and plastic that had been deposited on some of the beaches in the affected areas.”

Clean ups conducted:

  • On Friday, 26 April, CCBSA employees worked with learners, and teachers from their Schools Recycling Programme and collected an estimated 376 bags of refuse at Beachwood Mangroves Nature Reserve.
  • CCBSA employees also joined Wildlife and Environment Society South Africa (WESSA) on Saturday, 27 April, for their monthly beach clean-up, which took place at Wells Estate Beach in Port Elizabeth in the Eastern Cape.
  • While on Monday, 29 April 120 CCBSA employees spent the day cleaning up Beachwood Mangroves Nature Reserve in partnership with Plastics SA and collected 560 bags.

Coca-Cola, CCBSA and its valuable partners are committed to promoting a culture of recycling and believes that collaborative effort will provide the necessary solutions to ensure that our environment and communities are well taken care of.