Coca-Cola once again scooped the Consumer Green Award, as well the Consumer Social Investment Award in the 2019 Sunday Times Top Brands Awards. The brand was also placed second in the Consumer Overall Favourite Brand Grand Prix category, and the Soft Drinks Category was won by Coca-Cola, followed by Stoney Ginger Beer and Sprite.

The survey, conducted by Kantar on behalf of Tiso Blackstar Group and the Sunday Times, is considered the leading barometer of consumer sentiment towards brands in the country.

“People matter, the planet matters, and we’re delighted that the Coca-Cola brand is being recognised for our ongoing commitments in these areas,” says Luis Avellar, General Manager of the South African Franchise. 

Through programmes such as Replenish Africa Initiative (RAIN), which aims to replenish an amount of water equivalent of what we use by 2030; and World Without Waste, our commitment to collect a bottle or can for every one we produce by 2030, we can demonstrate what the Coca-Cola brand stands for.

Consumer Green Award

Stephan Czypionka, Marketing Director for the Southern and East Africa Business Unit at The Coca-Cola Company says a company’s brand is more than a product or logo.  “People’s perceptions of a brand include far more than the factual elements, it encapsulates emotional aspects as well,” he says.  “The award is recognition of our long-term approach to building strong brands across our portfolio in an authentic way.”

Kantar conducted face-to-face interviews with 3 500 adults in the metro and non-metro areas of South Africa in the Consumer sample.

The methodology used to establish brand ranking and category winners was based on the concept of relative advantage. This takes brand familiarity and awareness, the perceptions of users and non-users, as well as the size of brand presence in the market into account.

“Coca-Cola has been in South Africa for more than 90 years and by continually listening to consumers and taking their feedback into account, we’ve been able to remain one of South Africa’s favourite brands,” added Avellar. “It’s all part of our mission to do business the right way, not just the easy way.”