As part of the independence celebrations, Coca-Cola launched a campaign labelled Ghana@60 Young Achievers Award that sought to celebrate 60 exceptional Ghanaian youth aged 18 to 35 who are trail blazers in their various fields of expertise.
The campaign focused on young achievers to give them a platform to showcase their passion through their skills and remind Ghanaians that their country is full of opportunities for anyone willing to venture into the deep.
From mid-February 2017, a call was made through mass media for the public to nominate youth whom they felt had succeeded against all odds in the areas of education, entrepreneurship, entertainment/media, health, sports, and technology.
The response was overwhelming. Nevertheless, only 60 participants (symbolizing Ghana’s 60 years of independence) were selected through a rigorous process conducted by a jury of seven — and unveiled to the country.
The 60 selected youth received an opportunity to network, be coached, and voted the most outstanding individual in one of the six categories. The selected six known as the BIG SIX are symbolic of the six fathers of independence in Ghana.
The Minister of Youth and Sports Isaac Asiamah, who was speaking at the Coca-Cola Ghana@60 Young Achievers Awards, thanked the company for the innovative initiative.
He further stated, “Thank you for taking interest in our young achievers. Thank you for celebrating Ghana@ 60 by showcasing the works of sixty young Ghanaians from across the country. This is the kind of partnership that delights our government and all of us as a people.”
Speaking at the event, Coca-Cola’s Regional Franchise Manager in Ghana, Rodrigue Bila remarked, “As a company, we have joined Ghanaians in celebrating the last 60 great years of independence. We now want to make a toast to the next 60 years by investing in and empowering the youth who are the future of this country.”