In partnership with international advocacy organisation Global Citizen, Coca-Cola is bringing its World Without Waste strategy to life for over 100,000 people during the Global Citizen Festival Mandela 100 on December 2nd. The aim is to create South Africa’s cleanest concert. Not only will the festival be left just as clean as it was before, but all recyclable litter will be sent straight to nearby recycling facilities.

 Working in partnership with PETCO (the PET Recycling Company), Pikit-up and local recycling facilities, female waste-preneurs will be hired to assist with the clean up. The opportunity provide will provide these ladies with additional income, new cleanup trolleys as well as training to ensure they have the rights skills to make a decent living out of recycling.

Earlier this year, the Coca-Cola Company announced an ambitious goal to help collect and recycle the equivalent of every bottle and can it sells globally by 2030 through its World Without Waste strategy.

 “For us at Coca-Cola, there is only so much we can do alone. We need the help of people and partners to make recycling a habit. It’s about educating people on the importance of a clean environment and what they can do to make recycling a profitable and sustainable industry,” says Maserame Mouyeme, Public Affairs, Communications and Sustainability for Coca-Cola Southern & East Africa.

In South Africa, Coca-Cola is working to support healthy, debris-free environments and oceans through organisations such as PETCO, which it co-created, to increase collection and recycling of packaging in the most risk-prone areas for marine debris.

Last year, the South African plastic industry recycled a record 2.15 billion PET plastic bottles. The country has seen an increase in PET recycling from single digits in 2000 to 65% in 2017, close to European rates and those that exceed the United States recycling by more than 20%. This has created 64 000 income-generating opportunities for waste pickers, collectors and recyclers. The 93,235 tonnes of collected PET also saved 578 000m3 of landfill space and 139 000 tonnes of carbon.

Coca-Cola as a Global Citizen

Through its partnership with Global Citizen, Coca-Cola Africa is working towards helping countries achieve the United Nation’s Global Goals for Sustainable Development. In honour of what would have been Mandela’s 100th birthday, Coca-Cola Africa has partnered with Global Citizen to uphold Mandela’s ideals of achieving these goals.

Global Citizen is a movement that seeks to inspire people to take action to help end extreme poverty by 2030. Global Citizen works across the 17 Global Goals including Food and Nutrition, Water and Sanitation, Girls and Women, the Environment, Health and Finance and Innovation.

This year’s Global Citizen Festival Madela 100 is a free-ticketed event taking place on 2 December in Johannesburg. This year’s line-up includes global and local acts including Beyonce, Jay-Z, Cassper Nyovest, Ed Sheeren and Sho Madjozi. To earn points towards having a chance at drawing a ticket, Global Citizens have to earn points by taking action in any of the chosen initiatives towards the Global Goals and a vision of ending extreme poverty.

Find out more about Coca-Cola’s partnership with Global Citizen here.

To take action and be a global citizen, sign up here.