During a recent visit of three strategic markets in West Africa, Nathan Kalumbu, President of Coca-Cola Eurasia and Africa, outlined Coca-Cola’s commitment to the region in a series of engagements with government heads of state, influential stakeholders. The visit to Cameroon, Cote D’Ivoire and Senegal also provided an opportunity for Kalumbu to reinforce the company’s confidence in future progress as evidenced through increased investments, innovative partnerships and succeeding community initiatives.
Coca-Cola has been present in these three countries for a combined total of over 150 years, and Kalumbu was able to talk through the steps that the company is taking to expand its presence with government leaders of each country. The visits with Prime Minister Dione (Senegal), Prime Minister Philemon Yang (Cameroon) and President Alassane Ouattara (Cote d’Ivoire) also provided a valuable opportunity to hear the heads of states desire to strengthen ties with leading private sector investors with Coca-Cola. Commending The Coca-Cola Company for this show of confidence, President Outtara said: “We are greatly encouraged when reputed companies such as Coca-Cola confidently invest in our country. It is a sign of great promise. We are committed to help Coca-Cola succeed in its projects.”
Kalumbu also met with bottling partner leaders including SIAGRO in Senegal which is helping Coca-Cola accelerate growth into the high-growth stills category through both the recent Minute Maid launched in 2014 and the unveiling of a tetra pack juice line. He was also able to receive an update on the progress being made within the company’s strategy of building a local supply-chain with local sourcing partners in the juice space that will benefit thousands of Senegalese farmers.
The importance of supporting local African communities is central to Coca-Cola's business strategy throughout the continent, built on the recognition that for our company to be most successful, the communities themselves must also thrive. In Cameroon, Kalumbu presented a significant Coca-Cola Africa Foundation donation to the local health sector through its ShareHope program that will benefit two regional hospitals. Similarly, within the company’s Replenish Africa Initiative – which has already served two million consumers in Africa - the Senegal Millennium Promise Project has modernized irrigation systems to enhance crop production and brought clean water to over 40,000 beneficiaries to date.