Some of the biggest names in the African digital space gathered at the first ever Festival for African Bloggers & You Tubers 'FABY2016' held in Dakar, Senegal on the 4th and 5th June 2016.
Young, bold, ambitious and entrepreneurial - the Bloggers and You Tubers came from 10 countries across Africa including Algeria, Benin, Cameroon, Ghana, Guinea, Ivory Coast, Kenya, Nigeria, Togo and of course Senegal.
The two day program was a journey of discovery into the vibrant urban culture in Africa. It featured industry relevant discussions in the morning and activities such as concerts, flash mobs, gaming and expositions in the afternoon.
Coca-Cola was the main sponsor of the event that primarily targeted a teen audience. It presented a fantastic opportunity to share the Coca-Cola digital engagement strategy with the Bloggers and explore opportunities to partner on local content generation.
About 1,000 teens visited the Coca-Cola stand where they received Taste the Feeling goodies such as t-shirts, sunglasses, notebooks and sample beverages. Speaking at the launch Coke-tail hosted in honor of the Bloggers and You Tubers, Don Dussey, Coca-Cola Senior Manager for Public Affairs and Communications, introduced the company to the young minds in a dynamic and interactive presentation that captured their imagination. The Coca-Cola Digital Manager Waithera Kabiru shared success stories on Coca-Cola's past collaboration with Bloggers and You Tubers.
Online, Coca-Cola's presence at the Festival was amplified on social media in Nigeria, Kenya, Uganda, Ethiopia, Tanzania, Senegal, and Cote d'Ivoire. The content was published on the Coca-Cola Facebook, Twitter and Instagram platforms in both English and French. There was also real-time engagement with participants and panelists through Twitter and Instagram during the event.
The Festival appealed to the Brand's passion points as well as increased awareness across Africa. At the end of the two days, it was clear that some teens had made a lasting connection with the Brand. The Bloggers and You Tubers commended Coca-Cola for co-creating the platform that helped to connect youth across the continent.. A number of influencers posted on their social media platforms the hashtag #MerciCoca-Cola.