One Game, Three Countries, Four Cities
The West Africa leg of the FIFA World Cup™ Trophy Tour (FWCTT) has come and gone but the passion and anticipation it ignited for the forthcoming 2018 FIFA World Cup™ tournament remain palpable in three countries visited: Nigeria, Senegal and Ivory Coast. More so, in the first two countries which qualified for the tournament and will be vying for this very Trophy in Russia, alongside 30 other countries.
The Trophy Tour in this region was beyond football. At each stop, it bloomed into a social and media carnival, showcasing the rich diversity of cultures and giving invited local football stars, pop celebrities and political leaders alike a most coveted platform to connect with the youth.
The activations across the three countries, included colourful arrival ceremonies at the airports, media parleys, presidential receptions and public viewing. High ranking government officials and other dignitaries were hosted at exclusive viewing events in Nigeria’s two main cities, Lagos and Abuja, as well as in Dakar, Senegal. Christain Karembeu, a member of France’s 1998 FIFA World Cup™ winning team and FIFA Ambassador for the West Africa tour, added flavor to the events by his presence and inspirational messages to the national teams and the youth in each country.
For the thousands of football fans, young and old, who got the privilege to view the Trophy and take a photograph beside the world’ most recognized sports icon, the experience was unforgettable and a cherished bragging right.
The FIFA World Cup™ Trophy Tour plane made its first touchdown on West African soil in Nigeria. Speaking at the Presidential Villa in Abuja, the West Africa Business Unit President, Peter Njonjo, told President Muhammadu Buhari and his Cabinet that the FIFA World Cup™ Trophy Tour is part of
President Buhari thanked FIFA and
The FIFA World Cup™ Trophy was also hosted on a live program at the BBC West Africa Bureau in Lagos. The program was broadcast on TV, radio and web channels in the BBC English, French and local Nigerian language services.
At the next stop in Senegal whose qualification for the 2018 FIFA World Cup™ came after 16 years absence, the excitement around the Trophy Tour was feverish. At the reception ceremony in the Presidential Palace in Dakar, President Macky Sall thanked
In Ivory Coast, President Alassane Ouattara received the Trophy at the State House in Abidjan. He encouraged the country to remain positive that the national team would work towards qualifying for the next FIFA World Cup™ in 2022. The Trophy was also hosted at the Coca-bottler, Solibra’s Abidjan offices for a private viewing by system associates.
West Africa is no doubt #ReadyFor FIFA World Cup™ 2018!
More on Journey
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- Jason Derulo and Cassper Nyovest team-up on Coca-Cola local anthem as the world gets #ready for the 2018 FIFA World Cup™
- Coca-Cola Leaders Give Shareowners View of Company’s Next Chapter
- FIFA World Cup™ Trophy Tour hits Africa!