“When we step out onto the football pitch together, we forget about everything. We forget about our poverty, our old age, our challenges,” says Beka Ntsanwisi, a 59-year-old radio DJ in Limpopo, South Africa.
She’s referring to her friends and fellow players for Vekhegula Vekhegula, a football league she founded a few years ago to shift the stereotype of what means to be a “Gogo” (a grandmother).
“As I got older, I didn’t want to give up and become a typical grandma. I wanted to stay active,” Beka added. “So I started a team for other grannies.”
Beka recruited like-minded “Gogos” who shared her zest for life. The youngest is 50 and the oldest is 84, but they’re not letting their age slow them down.
During those first few practices, some of the ladies could barely walk, let alone play. But Vekhegula Vekhegula, which translates in the native dialect of Tsonga as“Granny’s Grannies,” quickly got the hang of their newfound passion. Their love for each other, and the game, is helping them live happier, healthier and more fulfilling lives.
Some of the grannies even adopted nicknames of international footballers. “They call me Maradona, because of my skills,” says Christian, 57.
Their story inspired
“We opened the door and saw a red carpet,” Beka says of the experience, which was captured in a short film. “And at the end of the red carpet was a trophy.”
“I was shivering,” she adds. “It was just amazing.”
The entire team was overcome with emotion. When the Gogos saw the trophy, they spontaneously broke out into a celebratory song and dance.
“Their response was so optimistic, so happy,” recalls Erica Brugman, the film’s producer. “You could sense that football is almost therapeutic for them… it helps them better themselves and forget their worries. You can’t help but like them and relate to their story when you see the film.”
“They said six of us would get to enjoy the FIFA World Cup live in Brazil!” Beka said. “I don’t think any of us had ever received greater news before.”
The will depart on June 14 to watch two FIFA World Cup group matches at Maracana Stadium in Rio de Janeiro and more. Their trip will be documented and shared online.
The Gogos’ story is one of a handful of short films Coke produced as part of “The World’s Cup” campaign for the 2014 FIFA World Cup, which kicks off next week. The films, which put a unique spin on Coke’s popular “Where Will Happiness Strike Next?” platform, were shot during the 90-country, 92,000-mile FIFA World Cup Trophy Tour.
Each shares the story of fans who use the game to triumph over adversity and inspire others to do the same -- from a blind football team in Brazil, to the subjects of an iconic photo from 1978. At each film’s climax, Coke surprises the protagonists with a special viewing of the FIFA World Cup Trophy.
“We wanted to present a broad spectrum of storytelling to give more dimension to ‘The World’s Cup’ concept and the power of football to overcome challenges,” said David Campbell, Coke’s creative director. “The story from South Africa is so unique in the fact that Beka started the team to help her fellow Gogos live a more physically active and engaged life. The way these women organized themselves is very powerful.”
Watch the Films from ‘The World’s Cup’ Campaign
More on Journey
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- Coca-Cola comes out tops in South Africa’s Sunday Times Top Brands Awards
- Replenishing the world’s most precious resource in West Africa
- South Africa forges ahead with voluntary waste collection and recycling model
- Taking Action Toward a World Without Waste