Coca-Cola and Jason Derulo have teamed-up to create the Coca-Cola anthem for the 2018 FIFA World Cup™ - “Colors”. The song is a true collaboration between Coca-Cola and Jason Derulo and celebrates all of the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.
Not only that, but Coca-Cola has invited Cassper Nyovest to collaborate with Derulo to create the South Africa anthem. "Colors" will become the sound track to fans' excitement for the tournament, as it begins playing across South Africa in the build up to the kick off.
Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said, “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup™”.
Jason Derulo added, “I was honored to work with Coca-Cola to create an anthem celebrating every team and their fans. ‘Colors’ represents the different flags and cultures from around the world and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup™.”
The Coca-Cola Company is thrilled to have Cassper Nyovest on board to create a localized version of the anthem for South Africa. With his passion for bringing people together around music, Nyovest is the perfect fit to celebrate football and music.
Watch a sneak peek of the behind the scenes content and snippets of the global song below. Nyovest recently travelled to Los Angeles to record with Derulo and localized the anthem “Colors” which will be released on March 16th 2018.
The partnership with Nyovest is just one facet of the exciting 2018 FIFA World Cup™ campaign, which is kicking off on 2nd March in Johannesburg with the arrival of the FIFA World Cup™ Trophy Tour, brought to you by Coca-Cola.