In 2018, Coca-Cola launched World Without Waste – a system-wide effort to design more recyclable packaging, increase collection and partner with communities, NGO’s and even our competitors to reduce packaging waste. Our intent is to dramatically reduce the impact of packaging waste on the environment by collecting and recycling the equivalent of 100% of the packaging we sell by 2030.
In Tanzania, Coca-Cola and its bottling partners have embarked on several initiatives to help tackle this global challenge by rolling out several initiatives including, COPA Coca-Cola Recycle and Win, the Mchanga Pekee (Only Sand) beach clean-up, and Cash for Trash. These initiatives collected all bottles not only Coca-Cola packaging.
As an extension of the COPA Coca-Cola football tournament, Coca-Cola in Tanzania capitalized with an environmental behaviour change campaign dubbed COPA Coca-Cola Recycle & Win. The initiative engaged 1,030 out of 2,000 COPA participating schools across 12 regions in Tanzania by incentivizing them with a refurbished football pitch.
The initiative is part of Coca-Cola’s wider commitment to impact behavior change in relation to plastic disposal. Tanzania is one of 14 countries in Southern, Eastern and Central Africa that were earmarked to kick start the project set up to stimulate plastic recycling industries and to create awareness of plastic waste pollution.
At the end of the campaign period, Tanzania collected a remarkable 880,835.05 kg (880 tonnes) of the total 1,113,821.25 kg (1,113.82 tonnes) collected.
Tanzania has also been active in other clean-up/plastic collection initiatives. Coca-Cola Kwanza, a local Tanzanian bottler, launched a plastic bottles beach clean-up campaign along the ocean shores dubbed Mchanga Pekee (Swahili for ‘Only Sand’). The objective of this one-year campaign is to educate, engage, and manage waste to keep the environment clean. Coca-Cola Kwanza entered into an agreement with the government through the Kinondoni Municipality by first cleaning Coco Beach, and then rolling out to other beaches in the country.
The campaign employs four women for five days a week with the task of cleaning and collecting all plastic bottles along the country’s beaches on an ongoing basis for the year. So far, the campaign has collected 484,275 kg (400 tonnes) of PET post-consumer waste from Coco Beach.
The Cash for Trash campaign is a similar clean-up initiative by Coca-Cola Kwanza that targets other areas of Tanzania. Collectors of PET post-consumer waste are awarded per the weight of PET bottles collected. Approximately 65,000 bottles, equivalent to 1,562.5 kg (1.5 tonnes), have since been collected and sent to a local recycler Eco-Act for recycling into plastic timber. Through the campaign, Coca-Cola Kwanza has managed to reach more than 2,500 women and youth in Tanzania.
Other markets in the Eastern and Central Africa region have also been active in imparting behaviour change campaigns in plastic bottles collection and recycling. Through the COPA Coca-Cola Recycle and Win campaign in their respective markets, Uganda collected 175,074.00 kg, Kenya 92,057.20 kg, and Ethiopia 2,558.5 kg.