Mauritius and Ivory Coast have blazed the trail with the spectacular roll out of the new Coca-Cola global campaign – Taste the Feeling.

In Mauritius, about 6,000 people turned up at the Mont Choisy Public Beach for a free live concert to mark the first Africa market launch of the 'Taste the Feeling' campaign. The crowd, which included Coca-Cola staff, celebrities, media and consumers were joined by none other than both the Deputy Prime Minister Xavier-Luc Duval and the Minister of Tourism & Leisure of Mauritius (names). 

The family event that also featured fun games for children was a feast for the senses. The live music by the various local artists, the 3D video mapping and of course the simple pleasure of drinking a Coca-Cola made the moment special.

The outcome from Mauritian consumers was unanimous: this was one of the best launches ever seen in the country! The sentiments were echoed by the Deputy Prime Minister and the Minister of Tourism & Leisure who both thanked Coca-Cola for having put Mauritius on the world map with such an impressive performance.

In Ivory Coast, the response was just as enthusiastic. The 120 influencers who gathered at l'Espace Chrystal were the first to 'Taste the Feeling'. The colorful launch provided a perfect platform to re-introduce Coca-Cola to the West African powerhouse.

The highlights of the launch were the phenomenal photo booths in which influencers captured special moments with the Coca-Cola bottle taking center stage, the electric performance by DJ Arafat - the leading DJ in the country as well as the laser light show which was the show stopper and a magnificent sight to behold!

Both launches received positive and extensive media coverage from both national and regional media.

The warm reception so far leaves no doubt that 'Taste the Feeling' will be instrumental in building business momentum.