Benedicta has won many awards from prestigious organizations. She’s been written about in newspapers and magazines. She’s had the honor of meeting affluent diplomats, and is regarded by many as a smart businesswoman who inspires women throughout Uganda. But at the core of her heart, Benedicta is simply a mother of five who saw an opportunity to turn her community’s waste into beautiful handcrafted items, create a livelihood for herself and help other women.
Benedicta lives in one of the poorest neighborhoods of Kampala, Uganda, which has significant challenges with waste management. She began to collect used plastic straws and wove them into bags, jewelry, mats and even a dress. She learned quickly she could sell these unique items for a profit, creating a niche, popular business. She also saw an opportunity to teach other women artisanal and business skills, enabling her to grow her business while improving the quality of life in her community.
More than 80 percent of those employed by Benedicta and Kinawataka Women Initiatives are women. They work with her to collect straws from the local Coca-Colabottling plant and other sites around the city. Through a 10-stage process, the straws are sorted, cleaned, pressed, woven and sewn into lovely handcrafted items. More than 735 women in Kampala, Gulu and eastern Uganda have been trained. By mentoring these women, Benedicta strives to teach business skills and financial independence. They now earn an income that allows them to purchase textbooks, pay for children’s school fees, provide a home and pay for medical fees. Perhaps more importantly, their self-esteem has improved and they can mentor other women and become a role model for their children, creating a ripple effect.
Kinawataka Women Initiatives has received many honors, including the UN Habitat “Twenty-six Good Practices” of 2009 award and was the winner of the 2007 A. Lubogo Award for Community Involvement by the Uganda Women Entrepreneurs Association. Kinawataka also had the opportunity to create a handbag for the first lady of Uganda, Madam J. Museveni in 2010.
Benedicta has certainly accomplished a great deal, but she’s not finished yet. Kinawataka Women Initiatives is seeking additional capital to fully utilize the 10 acres of land it has available for farming. She would like to expand the entrepreneurial opportunities beyond handcrafted items made of straws by purchasing seedlings, livestock and a small truck to help them transport goods efficiently to market so they can maximize their earning potential. She also dreams of building a larger building for her workshop, an office and living quarters for herself and her 15 foster children.
Benedicta is a participant in The Coca-Cola Company’s 5by20 program. Through Coca-Cola’s partnership with the Artisan Alliance and Kiva, Benedicta’s profile is on Kiva’s site at http://www.kiva.org/lend/790492 with an open request for micro-funding to help the Kinawataka Women Initiatives achieve their ambitious goal to expand its artisan and agricultural initiatives.
Visit http://www.kiva.org/lend/790492 to view her profile and contribute to Kinawataka Women Initiatives.
More on Journey
Coca-ColaFoundation strengthens Nairobi's water availability and grows East Africa's economic productivity by investing in nature
- Taking Action Toward a World Without Waste
Coca-ColaCompany donates $10 million to help fight famine in the Sahel
Coca-ColaAfrica Foundation and the Millennium Challenge Corporation expand collaboration in Africa
- Project Last Mile Expands to Strengthen Health Systems in Liberia and Swaziland