In a country famed for its diversity – over 400 distinct ethnic and cultural groups – selecting names for the campaign was an uphill task. In the end, however, 600 popular names from across the regions made it to the final list and on to
The campaign broke quietly with surprise presentations of personalized Coke bottles to some celebrities and VIPs. This set off a rush of celebrity selfies on social media which, in turn, ignited curiosity and chatter that whetted consumer appetite. The chatter raged for two weeks before a media launch finally confirmed the fact that ‘the Share a Coke eagle’ had, indeed, landed!
Many others share her sentiments. “To see your name on a Coke bottle makes you feel good, valued and appreciated. That will make me want to buy Coke every time,” said Nduka Emmy, a supervisor in a clothing store. Another consumer, Folarin Lukula, an IT personnel in a bank wants to keep the bottle with his name for posterity. “I will keep my bottle till my two-year old daughter grows up to see it,” he enthused. Overall, consumers have responded positively, with many special requests for bulk orders to Share a Coke at weddings, birthdays, events, and even political rallies!
“By encouraging consumers to share their personalized Coke with family, friends and loved ones, Share a Coke promotes our mission to refresh the world and to inspire shared moments of optimism and happiness,”
Suyi Adelakun, a brands and advertising analyst, perhaps, best sums consumer perspectives on the campaign in a feature article in the local media: “The Share a Coke campaign clearly shows how much
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