Coca-ColaCompany recognizes HIV/AIDS as a global public health emergency and is responding with corporate policies and practices that are guided by international standards, including the International Labor Organization’s (ILO) code of practice on HIV/AIDS and the world of work and the Joint United Nations Program on HIV/AIDS.
The Company has worked with local health officials and a variety of experts and health management organizations to implement workplace and community programs and employee healthcare benefits for all 65,000 Company and bottler employees in Africa. Health benefits packages for both Company and bottler employees cover anti-retroviral drugs and confidential voluntary testing for those found to be HIV positive. These benefits cover all Company and bottler employees and their dependents.
In May 2013 Rotary Family Health Days were held across South Africa in an accelerated effort to increase access to family health care services. The launch was held at the Emthonjeni Community Center, Zandspruit, Johannesburg, where approximately 3000 community members are expected to turn up for various health screening, counselling services, measles and polio immunisation, HIV/ AIDS, Tuberculosis (TB) and Non-Communicable Diseases. Rotarians for Family Health & Aids Prevention, Inc. (RFHA) and
Coca-ColaSouth Africa, the SABC, Gauteng Premier, Health MEC collaborated in an effort to promote family health and create awareness around the importance of health screening including HIV counselling and testing.
In 2012 the
Coca-ColaAfrica Foundation granted nearly $1 Million to partner organizations working to help those affected by HIV/AIDS.
Hope World Wide, one of the partner organizations in Africa, addresses the plight of children left orphaned or vulnerable due to HIV. The partnership has impacted 140,000 children.
The Company is also working with Africare to implement a comprehensive and integrated community HIV/AIDS support project in South Africa, a country with one of the highest HIV/AIDS prevalence rates in the world..
We work with The Global Fund to Fight AIDS, Tuberculosis and Malaria (the Global Fund) – the world's leading supporter of programs to fight AIDS, tuberculosis and malaria – to improve access to critical medicines in Africa by leveraging our supply chain and distribution expertise.
In December 2011, The
Coca-ColaCompany announced a multi-year partnership with (RED) to raise awareness and money for the Global Fund. (See below for more information.)
- In July 2012, Muhtar Kent lent his name and the Company’s name to a CEO statement released in advance of a UNAIDS conference in Washington, D.C. calling on 47 countries to lift travel and residency restrictions on people living with HIV/AIDS.
Our partnership with (RED) complements the work our Company and the Global Fund are already partnering on in Africa. The two organizations are leveraging insights from the
Coca-Colasupply chain and route-to-market system to help improve access to critical medicines.
By partnering with (RED), we can help deliver an AIDS-Free Generation by virtually eliminating mother-to-child transmission of HIV by 2015.
We committed more than $5 million over the term of the partnership to fund awareness building campaigns in late 2012 and activation through global
Coca-Colamarketing initiatives and programs in 2013. As part of this contribution, we donated $3 million directly to the Global Fund for distribution of anti-retroviral medicine and educational literature. This donation represents the equivalent of more than 7.5 million doses of anti-retroviral medicine to prevent the spread of HIV/AIDS.
The 2012 marketing awareness program focuses on creating awareness of the 2015 goal through the development of multiple pieces of content, including a one-hour TV special documenting the development of a social game. The game launched in December 2012 and is generating additional funds for (RED).
In December 2012, we announced the launch of a free-to-play mobile game app, (THRED), a joint project between our Company and (RED) aimed to raise awareness and funds for the fight to end mother-to-child HIV transmission by 2015. (THRED) will help raise money for the Global Fund.