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In countries around the world, innovative new
Here’s an international snapshot of the latest additions to our fast-growing beverage portfolio:
Authentic Tea House High Mountain Oolong Tea
Tea is the third-largest nonalcoholic ready-to-drink (NARTD) beverage category in Hong Kong, and unsweetened tea volume is growing double digits. Oolong tea is currently the biggest segment within unsweetened tea.The new High Mountain Oolong Tea is brewed with whole tea leaves harvested from mountain regions at 1,300 feet, offering a uniquley bittersweet but not astringent taste. Its relatively mild tea strength also caters to consumer tastes. The brand rolled out with new marketing and packaging.
Minute Maid Pulpy Super Milky launched in 2009, making its mark as the first dairy product of the Coca-Cola system globally. The dairy drinks contain whey protein and pieces of real fruit. In 2016, Coca-Cola China enriched the Pulpy product line with a new coconut flavor featuring coconut cream and coconut bits.
Ayataka Nigorihonoka is a light, refreshing, palatable green tea with minimal bitterness while still retaining the inherent umami of green tea as if brewed in a teapot. The Ayataka brand, which marks its 10th anniversary this year, was developed with the venerable tea shop Kanbayashi Shunsho Honten of Uji, Kyoto. Coca-Cola Japan launched Ayataka Nigorihonoka in 2016 as a second pillar to the popular core product Ayataka, with a focus on women and young adults.
Fanta Lemon +C launched in January 2016 across Japan. The drink contains a level of Vitamin C equal to 80 lemons. Fanta Lemon+C was sold as a seasonal flavor to help boost Fanta trademark sales and meet consumer desire for additional vitamin C during the winter season. Perfect for students preparing for exams, the new product contains 1% lemon juice.
GEORGIA COLDBREW (Japan)
GEORGIA launched in1975 as a canned coffee brand and has since launched approximately 1,200 products. GEORGIA has held the No. 1 share position in Japan's RTD coffee market since its debut. GEORGIA COLDBREW launched in May 2016. Its clean taste and mellow aroma is achieved by the cold brew (low-temperature extraction) process. The clean taste is the hallmark of this brewing process of directly soaking coffee beans in cold water for long hours, and filtering to remove bitterness. GEORGIA COLDBREW is offered in a stylish, slim bottle.
I LOHAS Cider is a low-calorie sparking soft drink combining carefully sourced Japanese mineral water with gentle touches of carbonation and sweetness. With its extremely fine bubbles and delicate sweetness from apple extract, I LOHAS Cider is made from ingredients sourced entirely in Japan.
Coca-Cola Japan launched the water brand I LOHAS in 2009. I LOHAS is an acronym for “lifestyles of health and sustainability” and indicates the brand’s positioning that appeals to consumers looking for ways to improve health and reduce their impact on the environment. I LOHAS has become one of the most popular natural mineral water brands sold in Japan. Its unique packaging allows the PET bottle to be easily twisted into slender form, requiring minimal space and facilitating recycling. I LOHAS Cider uses PlantBottle technology with packaging made partly from plant-derived resources.
Minute Maid Home Style is a homemade-style juice providing unique sensory pleasure from real fruit pulp. The brand has been successfully changing the old category perception from “Drinking juice” to “Eating whole fruits” since 2015. White Grape is the third flavor launched in the summer of 2016. White Grape is a popular juice flavor globally and is also well accepted by Korean consumers.
Real Leaf, an authentic tea brand adapted from Japan’s Ayataka formula, launched in Taiwan in 2013 and expanded into the Oolong tea category in 2015. Through a massive R&D effort, the team developed technique to make Oolong tea leaf into powder and release authentic tea aroma and sweetness, making the taste just like freshly brewed Oolong tea.
MOST is a range of great tasting, 100% organic juices, created from New Zealand apples. Targeted at sophisticated urban adults and café dwellers, MOST is available in 275-ml glass bottles in a range of great flavors: Apple, Apple, Orange & Mango, Apple & Peach, Apple & Feijoa, and Apple & Blackcurrant. Launched in 2014, MOST Organic Juice is now the most profitable part of the entire New Zealand juice portfolio, and continues to deliver strong growth year on year.
Schweppes Classic Ginger Beer (New Zealand)
Finley Mojito (Belgium)
The launch of the new visual identity for Fanta includes a new, innovative bottle shape – the first asymmetrical bottle in our sparkling portfolio – and a new logo. The bottle launched in the first quarter of 2016 with excellent results to date.
ViO Schorle (Germany)
Aquarius Vive is the newest addition to the Aquarius brand. Aquarius Vive is low in calories, is a source of vitamin B3 and Zinc, and also contains Baobab extract. Favors include Lime-Lemon and Tropical. Aquarius Vive is available in 1.5-liter PET bottles and 330-ml cans.
CAFÉ LEÃO (Brazil)
Schweppes Pomelo Zero (Schweppes Grapefruit Zero) is the first zero-calorie option in the Schweppes portfolio. It was launched in the popular Grapefruit flavor.
smartwater sparkling (United States)
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