Coca-Cola Africa, its bottling partner,
“We have a global vision, World Without Waste, set by our CEO at the beginning of the year to collect and recycle every bottle and can we put in the marketplace by 2030,” said Head of Communications -
It’s all part of The
Mayor of Johannesburg, Herman Mashaba said the benefits go further: “As much as it’s about cleaning the environment, it’s also about attracting investment into Johannesburg. The way you grow an economy is by keeping cities clean and safe which is what this programme is all about.”
The clean-up is one of many around the country that
“We believe at the heart of community service is the idea that we all have to contribute to make the world a better place,” added Global Citizen CEO, Hugh Evans. “We want to celebrate the legacy of Tata Madiba which is his unfinished business of a world without extreme poverty by 2030.
Volunteers on the day also got a sneak peek of how Bonaqua, the headlining brand for ensuring the Festival is waste-free, is encouraging people to recycle. They got to test out Bonaqua’s concept of ‘collect, drop and swop’. The activation was rolled out on a bigger scale at the concert – with designated zones to encourage fans to collect their PET bottles, drop them in recycling zones and swop them for ‘swag’ - such as cardboard speakers, wooden sunglasses, wallets made from recycled materials and sets of bamboo straws.
“People loved the idea of swopping their PET bottles for other useful items – it shows that recycled waste has value,” Pirtunia Dhlamini, CCBSA Public Affairs and Communications Manager for Gauteng Region. “Most were surprised to learn that those bottles would also be recycled to make new bottles, giving them a second life.”
A new Bonaqua bottle, to be launched early in 2019 will be made from 100% recycled PET – no virgin PET resin will be used in the creation of these bottles.